Business Planning and Entrepreneurship
Economic and Sector Development Strategies
At MRSB Consulting Services we continuously look for new ways of pairing innovation with long-term success. Our clients are entrepreneurs and organizational leaders who value the expertise of management consulting professionals who can navigate the pivotal changes that will shape their future. Whether you are starting a business on Prince Edward Island or growing your organization internationally, we can partner with you each step of the way.
Our expertise lies in identifying solutions to the complex challenges that your business, organization, or level of government faces. We use our structured approach to manage your projects, grow your business, and position you for the future.
Helping organizations reach their professional goals is at the core of what we do. Our team of consulting advisors offers a diverse and professional portfolio, having worked with private businesses and corporations, municipal and provincial levels of government and government agencies, lending institutions, post-secondary educational institutions and not-for-profit organizations in Prince Edward Island, across Canada, and internationally.
We bring industry knowledge, professionalism and a forward-thinking outlook to each engagement, providing you with actionable solutions and moving your team toward your definition of success.
Everett Roche, BBA, CPA, CA
As Managing Partner at MRSB overseeing our Consulting Services, Everett has been advising public and private sector clients on a range of business and management decisions for close to 30 years. He has played an integral role in developing and actualizing some of Prince Edward Island’s largest innovation and knowledge-based projects helping to move any initiative he is involved in toward success. Everett is also passionate about start-up enterprises in the community, helping many small businesses take the next step in their development.
Everett is a Board member with the Queen Elizabeth Hospital Foundation and an advocate for several rural community organizations.
Brenda Wedge, BBA, CPA, CGA
Principal, Senior Consultant
Brenda Wedge has been with MRSB for over 26 years and Principal of the consulting firm since 2001. Brenda is a Chartered Professional Accountant, has a Masters Certificate in Project Management, a Certificate in Leadership Development and has completed a Masters Course in Program Evaluation. Brenda has over 20 years of experience in providing business advisory services and strategies including diagnostic assessments, business plans, economic impact analysis, funding, and financial proposals, and program evaluation for small and medium-sized businesses, government organizations, industry associations, education institutions, and other clients in a wide variety of sectors within Canada and in the Caribbean. Brenda also has twelve years’ experience in compliance, assessment and audit functions through several roles with the Federal and Provincial Government.
Brenda has strong written and oral communication skills. She has authored over one hundred well written, clear and concise reports in the form of business plans, feasibility studies, funding proposals, diagnostic assessments, economic impact reports, proposal documents, evaluation reports, strategic plans, and conceptual plans. Brenda has provided project management services to, and completed several funding and financing applications for several capital expansion plans and has used her project management knowledge and experience to successfully manage numerous internal consulting engagements.
Brenda is an active volunteer, having served as Chair of Governance and Process on the National Board of the Canadian Evaluation Society for 6 years and in various capacities with the PEI Chapter over the past 10 years. She is also a member of the PEI ADAPT Council Board of Directors and an active volunteer with her church. Brenda lives in Rusticoville with her husband, John and her two dogs, Charley and Jake.
Wendy Drake, BBA, MBA
Principal, Senior Consultant
Wendy joined MRSB Consulting Services in 2002 and became a co-owner in 2006. Wendy is passionate about helping clients succeed. An experienced Strategic Planner, Wendy brings strategic leadership, guidance and facilitation, helping clients to engage stakeholders and collectively put together a clear plan of action and an implementation process. Wendy has worked with businesses, industry associations, not-for-profit organizations, and municipal, provincial and federal governments from diverse sectors within Atlantic Canada and Ontario. Wendy brings her strong expertise in market research, facilitation and planning, as well as financial analysis and proposal development to these and other client engagements.
As Past President of the Greater Charlottetown Area Chamber of Commerce, Wendy was actively involved in the Chamber for more than a decade. While still a strong advocate for community involvement, business travel, family and playing recreational soccer tend to keep a full schedule. Wendy lives in Cornwall with Mike and their three daughters.
Principal, Senior Consultant
Chris Matters joined MRSB Consulting Services in 2011 after working for 17 years within private industry, where he held senior management roles relating to operations, technical and business development in food and consumer products manufacturing. Throughout this experience, Chris traveled extensively in Europe and North America, developing a large network of international contacts crossing multiple industries. Chris’ expertise is focused on problem-solving and removing inefficiencies while generating new concepts to improve the overall success and profitability of clients’ businesses. Learn more about our affiliate Llink Consulting.
Sean Bradley, CPA, CA
Sean Bradley joined the MRSB team in 2016. He obtained his Chartered Accountant designation in 2014 and has over eight years’ experience preparing business plans, financing proposals, financial analysis, market studies, and feasibility studies. Sean works on industry-specific research and analysis projects and provides consulting and strategic business advice to for-profit and not-for-profit organizations, government departments, and industry stakeholders. Sean has experience in project management, key stakeholder consultations, gathering and analyzing detailed information and evidence, industry analysis, preparation of business plans and forecasted financial information, and assisting clients with special projects. Sean’s dynamic combination of work experience, organizational and financial skills, technical know-how and attention to detail support the successful completion of a wide variety of MRSB Consulting engagements.
Zachary Robson, MBA
Zachary Robson, BA, MBA, Consultant, joined the MRSB Consulting team in 2017. Zachary assists MRSB clients on a wide variety of consulting engagements including strategic planning, evaluation, business plans, funding proposals, and community development. Zachary believes facilitation is an art and enjoys guiding groups through the process to successfully achieve their goals. His dynamic combination of work experience, organizational and writing skills, technical know-how, and attention to detail support the successful completion of a wide variety of MRSB consulting engagements.
Zachary has an upbeat and professional approach to stakeholder relations and regularly consults with clients from
various sectors of the economy, including the public and private sectors, industry associations, and not-for-profits. Zachary utilizes a client centric approach and adapts tools and processes to best help clients realize their vision and goals. Zachary is a proponent of sustainable business strategy and believes it is a powerful tool for all organizations, regardless of sector.
Zachary sits on the Tennis PEI Board of Directors and is a member of the Rotary Club of Charlottetown. Zachary continually builds capacity in himself through professional development and recently earned a certificate in Collaborative Facilitation and Leadership from the University of Prince Edward Island. In his spare time, he enjoys everything and anything, especially with the company of his partner in life, Jessica.
Maria Sanderson, JD
Maria studied business at UPEI and attended law school at Dalhousie (Nova Scotia). In 2016, she returned to Charlottetown to practice law and in 2018 joined the MRSB Consulting Team. Much of her professional experience involves helping clients to uncover what matters most; articulate individual or organizational goals and interests; and devise strategies to advance, grow or evolve.
She is a practicing member of the Law Society of PEI and has completed the NFP Governance Essentials Program through the ICD. Maria takes a diligent approach to all engagements and believes in the power of people doing good things in businesses and the community. Her consulting experience primarily involves assisting people, governments, institutions and community-based organizations reach their potential though feasibility studies, opportunity analysis, program design, and organizational or governance-related reviews, development and training. Maria enjoys helping clients understand their people parts, leverage resources and develop strategies for success.
In her spare time, she loves to cook (and eat), lives for yoga and likes to Twitter.
Jeff Moore, MBA
Jeff joined MRSB in 2018. Jeff obtained his Master of Business Administration from UPEI in 2019, Bachelors of Business Administration with First Class Standing from UPEI in 2018, and obtained an International Marketing Certificate from the Dublin Institute of Technology in 2017. Jeff was born and raised on Prince Edward Island and has worked in a number of different fields during his academic and professional career. Jeff brings knowledge and enthusiasm to every engagement along with his exceptional skills in industry-specific research, surveying, planning, facilitation, and interviewing. Jeff’s education, sports involvement, and passion for adventure have granted him valuable experience over the past five years. Through his many experiences, Jeff has been fortunate enough to have visited 21 countries from around the world, giving him a global awareness that is beneficial for any engagement.
Maria Durling, BSc, Project Officer, joined the MRSB Consulting Team in 2012. Since then she has been involved in a wide range of engagements, supporting the team with research, writing, editing, project coordination, and quality control. You can often find her working closely with Wendy Drake on MRSB’s Strategic Planning engagements, which allows her to express her creativity and utilize her strong organizational and presentation skills. In addition to over eight years of consulting experience, Maria is also an experienced Red Seal Chef, having spent several years in the culinary industry travelling and working across Canada. “I gave up my whites for the 9 to 5 dream. No regrets! My culinary skills are always in my back pocket.” When she is not designing cover pages or formatting reports, you’ll find Maria reading, exploring new places, and snuggling her furry friends Griffin and Wilson.
Office & Project Administrator
Kimberly Simpson joined MRSB in 2019. Kimberly has a Bachelor of Arts Degree from St Thomas University and a Paralegal Diploma from Mohawk College. Since joining MRSB Kimberly has been providing research, writing, editing, coordination and administrative assistance to a comprehensive portfolio of MRSB clients. Kimberly supports the consulting team in multiple capacities and regularly interacts with clients and project stakeholders. Kimberly has worked with the private sector, public sector, membership organizations, and industry sectors to assist in coordinating project activities and has helped many organizations achieve successful results. Kimberly always brings energy and enthusiasm to every engagement and is an asset to every engagement because of her ability to manage competing priorities and bring professionalism and polish to project activities and final deliverables. In her spare time, Kimberly enjoys snowmobiling, scrapbooking, going to the beach, and spending time with family and friends.
Llink helps Canadian and international companies in food processing, manufacturing and packaging sectors think strategically about their future and adopt proven methods to enact concrete, meaningful change that drives innovation, new clientele and, ultimately, profits.
Launching Point Immigration Services, Inc. specializes in immigration solutions for those seeking Canadian residency, specifically in Prince Edward Island, and citizenship by investment programs.
What Others Are Saying
I have been pleased with MRSB’s work across the board and with the work of Wendy Drake in particular. Our team at Holland College thought Wendy could do a good job facilitating the development of a new strategic plan for the Culinary Institute of Canada, as we were preparing for a $7 million restructuring of our facility. One of Wendy’s key strengths is her ability to engage people at all levels of the organization. Wendy is an extremely strong communicator and facilitator, and she knows how to gather the best possible perspectives on important challenges. Not only did Wendy engage the right people, but she also went above our expectations to paint a richer picture of the perspective we wanted her to capture. Wendy also has a strong ability to think critically and synthesize large amounts of information in a manner that is straightforward, coherent, and easy to understand. We were very happy with the outcome and we now have a strategic plan that outlines a new approach that is integrated and consistent with the restructuring of our building and our capital efforts. We couldn’t have done one without the other. I would absolutely recommend MRSB to others.
Dr. Alexander (Sandy) MacDonald
President, Holland College