Turning employees into ambassadors for your brand
Contributed by Lucy Gotell, Marketing Officer
At the beginning of 2014 we decided to try something new. Our social media efforts were heating up and the MRSB Marketing Committee wanted to find a way to encourage the entire team to get involved. That is, we knew the potential power of having individual staff members talk up our brand online, and we wanted to make sure we provided the support and incentives needed to make this happen.
So, in January we announced our very first Brand Ambassador Contest. The prize categories would be fun and fairly easy to pursue:
The Unbeatable Brand Ambassador would be the person whose social media presence was consistent, included more than one platform (Twitter, LinkedIn and Facebook were eligible) and would engage and inform his or her audience. Overall, this person would be revved up about social media and the company, adding value to MRSB's own efforts.
Second prize would go to our Best Resident Tweeter - someone who understands the power of Twitter and knows how to use it to gain positive attention for the business, as well as how to build an engaging persona on the platform.
Our Social Butterfly prize would go to someone whose content was consistently picked up and shared by others. They would have a natural knack for engaging friends and strangers alike, creating buzz around his or her topics of choice.
Sounds fun, right? We thought so, and just this month we awarded not three but FOUR prizes (two staff were equally deserving in the Social Butterfly category) to the excitement of the recipients. First prize was an iPad Mini and went to bookkeeper Linda Hicken, second was a $150 gift card for Futureshop and went to accounting technician Darlene Eldershaw, and the third was a $100 gift card to a popular local restaurant. Business development officer Stacey Evans and accounting technician Bev MacLaren were our third prize winners.
Because our contest went so well, and because we figure there might be others out there who want to know the best way of bolstering social media involvement within their own organization, we've created a handy infographic that provides some quick tips. We hope your efforts are rewarded as well as ours have been.
If you would like more information about this initiative feel free to email MRSB's marketing officer.